OBJECTIVE

To re–conceptualize a 'dying' brand, giving it a new soul and exploring potential opportunities.

 

APPROACH

I decided to rebrand MTV. I did a lot of research of the MTV background in order to understand the 'soul' of the brand. This understanding allowed me to redefine the target audience and explore opportunities in direction. I was able to develop a new visual identity and language system that reflects the new brand image for MTV (Media, Transformation, and Vision).

MTV Early Days Brand Images

MTV Yesterday Brand Images

The Brand New MTV Images